Google Business Profile Optimization for Corby Businesses
Get Found, Get Chosen...
In a town like Corby, your local Google presence can make or break your business.
When people search “near me” for cafés, salons, shops, or services, Google Business Profiles appear before websites.
If your profile is incomplete, outdated, or ignored, you’re handing leads to your competitors.
But when optimized, it becomes a 24/7 digital storefront that drives calls, visits, and sales, even when you’re closed.
Step-by-Step:- How to Optimize Your Google Business Profile
The first step is to claim or verify your profile if you haven’t already.
Go to Google Business, search your business, and follow the verification process.
Next, make sure your business name, address, and phone number (NAP) are 100% correct, and match what’s on your website and social media.
Choose the right categories. Don’t just pick “restaurant”, go deeper, like “Italian restaurant” or “vegetarian café” to appear in more targeted searches.
Add a detailed business description that naturally includes keywords like “Corby hairdresser” or “Corby fitness studio” but keep it human, not stuffed.
Upload high-quality photos. Businesses with photos get 42% more requests for directions and 35% more click-throughs.
Post weekly updates, offers, events, or behind-the-scenes photos. Active profiles get better ranking and engagement.
Common Mistakes Corby Businesses Make (and How to Fix Them)
Getting More
Reviews, Photos, and Local Reach
Ask your best customers to leave a Google review, it’s often as simple as asking at checkout or in a follow-up email.
Add photos regularly, not just one big batch. Google rewards freshness.
Use the Q&A section proactively, seed common customer questions and answer them yourself.
Connect your profile to posts on your website or social media to create a full local marketing ecosystem.
Start here